Job Title: Social Media Copywriter
Company: NextGenSME
Location: Remote/Hybrid
About NextgenSME:
Empowering businesses with innovative solutions and unmatched expertise to drive growth and transformation. Your next level digital business that aims to empower small and mid sized businesses to drive efficiencies through the use of technology.
Job Summary:
We are seeking a creative and data-driven Social Media Copywriter to craft engaging and persuasive content that resonates with our target audience across various social media platforms. The ideal candidate will have a strong understanding of social media trends, best practices, and the ability to adapt their writing style to different platforms and brand voices. You will be responsible for creating compelling captions, ad copy, and other social media content that drives engagement, brand awareness, and conversions.
Responsibilities:
Content Creation:
Write clear, concise, and engaging copy for various social media platforms (e.g., Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube).
Develop compelling captions, stories, reels, tweets, and ad copy that aligns with brand voice and marketing objectives.
Create content that encourages interaction, shares, and comments.
Adapt copy for different target audiences and platform requirements.
Brainstorm and develop creative content ideas for social media campaigns.
Brand Voice and Consistency:
Maintain a consistent brand voice and tone across all social media platforms.
Ensure all copy adheres to brand guidelines and style guides.
Social Media Strategy and Planning:
Collaborate with the team to develop content calendars and strategies.
Research and stay up-to-date on social media trends, best practices, and algorithm changes.
Contribute to the development of social media campaigns and initiatives.
Performance Analysis and Reporting:
Monitor social media analytics and track the performance of copy.
Analyze data to identify trends and insights, and use them to optimize copy.
Provide regular reports on social media performance and key metrics.
A/B test different copy variations to maximize performance.
Collaboration and Communication:
Work closely with designers, marketers, and other team members to ensure cohesive content.
Communicate effectively with internal stakeholders and provide timely updates.
Participate in brainstorming sessions and contribute creative ideas.
Ad Copy:
Write persuasive ad copy designed to drive conversions.
Understand the nuances of each social media ad platform.
Work with the advertising team to analyze ad performance, and then adjust copy as needed.
Required Skills and Qualifications:
Proven experience as a Social Media Copywriter or similar role.
Excellent writing, editing, and proofreading skills.
Strong understanding of social media platforms and their respective audiences.
Ability to adapt writing style to different brand voices and tones.
Knowledge of social media analytics and reporting tools.
Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, LinkedIn Ads).
Strong understanding of digital marketing principles.
Ability to work independently and as part of a team.
Excellent communication and interpersonal skills.
Strong organizational and time-management skills.
Bachelor’s degree in Marketing, Communications, English, or a related field (preferred).
Portfolio of social media writing samples.
Preferred Skills:
Experience with graphic design or video editing tools (e.g., Canva, Adobe Creative Suite).
Knowledge of SEO principles.
Experience with social media management tools (e.g., Hootsuite, Buffer).
Experience with community management.
Benefits:
Flexible remote work options ,opportunity to learn more on the job and competitive compensation with option of commission.
To Apply: send resume, cover letter, portfolio and the application by 31st March 2025 to info.nextgensme@gmail.com